Harry Styles Punked the Entire ARG Community

ARGs are the webcomics of the 2010s, and potentially the 2020s: they've been around for longer than people realize, they gained notoriety via a handful of prestigious titles, and now anyone who knows the term wants to make one. (Including me, really; I'm not above such things.) There are entire communities, messageboards, subreddits, Discords, and YouTube channels built around deciphering them. Some have run for years, some for weeks, and others are simply a well-meaning flash in the pan.

They're also (whether you like it or not) very effective marketing.

For those not in the know, "ARG" is short for Alternate-Reality Game: interactive fiction that encourages (and occasionally requires) audience interaction, either to move the story forward or to understand it fully. The YouTube channel everymanHYBRID, one of the Slenderman Big Three, is a good example. To get the whole story, fans had to decode messages and follow multiple social media accounts, and participants out in the real world received clues that they then had to feed back into the narrative. Nick Nocturne's search for Jack Torrance is a good example of an ARG ticking over with rarely-seen efficiency.

ARGs also work best when approached with a heaping helping of suspension of disbelief. We all know it's fictional (either by admission or because we're familiar with the creators' other projects), but we play along for the fun of it. It's understood (usually, at least) to avoid "game-jacking" — that is, jumping in and pretending to be part of the core narrative without the creators' consent — or breaking immersion by telling people to "calm down, it's just a game" or the like.

Recently, a new potential ARG floated to the surface, centering around an island called Eroda. It was picked up quickly by the usual suspects (including the aforementioned Night Mind), and the ARG community was on top of it immediately. It had all the earmarks of a good mystery: a tourism website about an as-yet-unknown island with strange legends around it. Their tourism videos featured voice-overs that hovered between calming and Slightly Weird. There was a YouTube account, an Instagram, and a Twitter. And it looked like there would be some sort of strange story to piece apart.

A lot of theories flew. Was it completely original? Was it tied to a new video game? A new land in Dungeons & Dragons? Heck, was there a real Eroda trying to gain notoriety by presenting itself as strange and unearthly?

Then, suddenly, a lead from an unexpected quarter: the Harry Styles fandom.

As a not-Harry-Styles-fan (nothing against him, I'm just more into alternative and J-rock), I'm not sure what tipped them toward the realization. But someone pointed out that "Eroda" backwards is "Adore," and Styles's new single "Adore You" had an impending release. There were a few awkward moments in the ARG community as the possibility was weighed. Like. How would we all feel if we'd busted out our magnifying glasses for a guy from One Direction?

And then. Yep. It happened. The entire Eroda ARG was a lead-up to a short film-style music video for the song in question.

And, look. It was pretty good, y'all.

The video tells the story of a boy with a bright (literally) smile on Eroda, a tiny isle off the coast of England where everything is always gloomy and sad. One day, the boy meets a fish separated from its school, takes it in to look after... and things get weird for everyone.

All that said, this was a really well-run campaign. Billboard talked to the team behind the stunt, and the lengths they went to were impressive. They used broken links and awkward wording to make the tiny world of Eroda (where social media would likely not be well understood) as realistic as possible. They frequented ARG hotspots online to gather and react to theories. They responded to engaged followers more and more frequently in the time leading up to the video's release — more personal replies and retweets than I had time to go through. This team was all-in.

Like I mentioned, ARGs as advertising are fairly common and can often be good. 2001's A.I. Artificial Intelligence was an early example, with Vampire the Masquerade: Bloodlines 2 rolling out the "Tender" app more recently to bust its game world open. Thomas Dolby played with the idea in 2011 with what I guess you'd call an MMOARG(?) for his album A Map of the Floating City. And so on.

Eroda may not have been a slow-burn YouTube series or a mixed media juggernaut involving half a dozen social media accounts sending each other cryptic messages, but damned if it didn't work. The music video it led up to contained a complete story, it looked good, and heck, the song was kind of a bop. It's also encouraging to see that the team building it has taken cues from successful ARG creators, delving into their spaces online to interact with them.

That's the main thing about this, the thing that earns a "fine, Harry Styles, ya got me" out of this whole thing: they cared. They decided to use the Internet's love of alternate reality and weird fiction to draw eyes to the new single, but then they actually went and did it well. As long as the mystery is compelling and engaging, and everything is handled with care and thought, it shouldn't — and probably won't — matter that the end game is a product rather than a finale video.

It also probably makes a difference whether the product actually is something that would warrant an ARG. A music video that takes place on a strange island? Warrants it. One last mystery for Gravity Falls? Warrants it. A new cheesesteak sub or a facial serum? Probably does not warrant it. I'm sure we'll see attempts made, though.

So yeah. You get me this time, Eroda team. Well played.

If you're interested in finding more ARGs to follow, check out the Night Mind YouTube channel. Some of my faves of late are Echo Rose and the recently wrapped CatGhost, both by indie creators.

Want to help me create content more regularly? Click the donation button above to drop some money in my Ko-fi! I'll be working toward one goal at a time. Every time a new level is unlocked, I'll add a new piece of weekly content to my schedule. Thank you in advance!

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Japan Has the Best Merchandise

When it comes to covering anime news, there's a lot of different aspects (as I tend to mention whenever I write about something going off the rails). Sometimes it's a trailer or show announcement. Sometimes it's an anniversary or an obituary. And then, a lot of the time, it's merch.

And genuinely, truly, we don't hold a candle to Japan when it comes to marketing the heck out of their stuff.

I have multiple friends who work in Artist Alleys and vendor rooms, or who create (to use the legal term, not the negative connotation) "derivative" works. I've talked about these before: some companies don't want these ever, some are okay provided you're not copying an existing item or making money hand over fist, and others still will go out and hire these makers. The most successful and least legally dubious of these makers are creating things to fill a void: things the brand doesn't make, won't make, or would never think to make.

In some cases, it's a matter of things that are just plain underrepresented (see eras of Doctor Who that aren't 4, 10, or 13). In others, it's things that your typical US or UK marketer doesn't even think to make, unless they are under the umbrella of one very specific conglomerate. That could be enamel pins, pillows, knitted goods, wallets, household wares, what have you.

Japan, meanwhile, is the exact opposite.

It's something of a joke to say you can get Hello Kitty anything (and you really can), but the mentality isn't exclusive to this character. You can get Sanrio anything... and the same goes for a lot of other companies. Character goods are a huge deal in Japan; if you as an artist can create one cute character that people like, you are set for life. Because then you can put that character on anything. Give them a style makeover and put them on everything again. Pick a fight with Gundam and put them on everything together. The possibilities are endless.

It's not just Sanrio, either. Popular anime series, if they're clever, do the same thing. The first image in this article is from That Time I Got Reincarnated as a Slime, an actual good show that also just so happens to have a cute, easy to render protagonist in Rimuru the blue slime. Did you know you needed a Rimuru coffee mug? I didn't. But now I do.

My friend Red Bard has done videos on this exact concept, to the point of showing that you could (if you had a lot of money and access to a back catalog of goods) live entirely on Evangelion-branded merchandise. More such vids are in the works. This is all a very long way of saying: Japan tends to look at marketing very differently from us. And as jokey as it all seems when looked at as a whole, answer me completely honestly: would you turn down a pocket planner or stationery set themed after your favorite show? Or, I don't know, a set of goods that cross over your favorite TV series and your favorite sports team?

The closest you're going to get to this in America is Disney properties, really. (And, on a completely related point, Disney properties are the ones fan creators get dinged for fronting on.) Even then, it's done with the same sort of Exacto knife precision we get in most things, where sub-brands are established with care and never strayed from or experimented with. So basically, you'll probably get close to this range of options if you're super into Winnie the Pooh or Disney Princesses.

As sad as I am that I'm never going to see for Western brands the same mad-lad chances that Japanese brands take, I can understand why. There's, at least on the surface, a different philosophy regarding how we interface with our favorite characters... though it's not all that different; we just don't talk about it.

Character loyalty is a huge thing no matter where in the world you are, but it's more readily observed in Japan as a phenomenon among fans. People have favorite characters, but also very specific ones from whom they draw feelings of strength. I think if we're at all into entertainment, we have that. For me, that's certain companions from Doctor Who, or Sailor Mercury from Sailor Moon, or Alex Drake from Ashes to Ashes. Characters whose stories resonate with me because they've been through what I'm going through, or who are the sort of person I want to be.

You'll see a lot of Japanese character merch lines including a subheading of "Together with [Character Name]." That's because a lot of these goods are meant to be a way to take a reminder of them with you. Keychains, jewelry, and housewares all fall under that heading.

I'll give you a personal example. When I get up onstage to do an interview, I get really nervous, no matter how many interviews I've done. My friend Stephanie had the idea of making me a bracelet with the quote "One hell of a bird" on it, going back to the Twelfth Doctor (one of my favorite characters in anything). Putting aside that his show of determination in Heaven Sent was leading toward some really nutty decisions... it was still a show of determination and of inner strength. I wear that bracelet now as a reminder of that.

I'm betting a lot of you have something similar.

Granted, I don't think the ability to buy a Pikachu casserole dish is necessarily some sort of lofty thing. (They're cute as heck, though.) But by playing it safe with logo shirts and action figures, I think a lot of Western merch makers are missing a trick. A lot of anime merch is absolutely ludicrous, but a lot of it also hits that sweet spot of wanting a beloved character at hand. I don't anticipate seeing that mentality taking a much greater hold anytime soon, but dang, I can dream.

In the meantime... imports are expensive.

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The Inconvenient Truth of the Sonic Redesign

As most of you know, I work in the Crunchyroll newsroom. Sometimes news is ready and waiting for coverage, requiring all hands on deck to handle. Other times there's nothing, sending us after sales posts for My Hero Academia finger puppets. But I never complain about lack of news these days. See, last time I did, the Sonic the Hedgehog trailer dropped five seconds later. It was like watching the tediously slow curl of a finger of the monkey's paw.

You all remember that trailer. I wouldn't shut up about it. How Sonic looked like a cursed salaryman, with his man-teeth and man-hands and long long legs. Never mind that the little dialogue we got was kind of hinky. It was just weird and horrifying.

The uproar was so great that Detective Pikachu director Rob Letterman could only manage what amounted to "Wow, I'd hate for this to be my movie." In the end, Jeff Fowler walked his cryptid back, teased a February 14 release date... and yesterday we got a look at a much less nightmare fuel Sanic.

Naturally, there are some quibbles because 

His arms should be bare instead of having blue fur, for instance. Or, he should have his one weird conjoined eye instead of two separate eyes with a blip of white fur in between them. Yes, those would all make his design more accurate to what it is now in the games, but dear God. If those are our only complaints about movie Sonic's look, we are blessed.

Overall, there's been a sigh of relief around the internet, along with big ups to fanartist-turned-official Sonic arter Tyson Hesse (who was brought in to lead the redesign process). Whatever other issues the movie may have, at least Sonic's first official big-screen starrer doesn't look like bad taxidermy. It's fortunate that the extra time was taken to make this happen. But it's also really, really important to note that none of this needed to happen. Like, ever.

I was talking with an animator friend about Sonic's first design right when it came out, and we came to essentially the same conclusion: he was designed by committee. Make the eyes realer. Make the mouth more human. He's an alien (in this timeline), it's okay for him to look weird. No, we can't just put literal gloves on him, that would be too weird. The end result was the monstrosity we first saw... which, in the face of Hesse's redesign, seems less and less real as the hours pass. It's sort of hard to believe that was ever an option someone committed to film.

The problem here is the assumption that no one at all in the process saw fit to say something or fix something. Because, like. I find that hard to believe. I find that impossible to believe. How could you, a CG artist who likely grew up playing these games, get handed this character model, and not take a lot of issue:

The problem is, many people not in the industry assume that all it takes is one person to stand up valiantly and say, "Boss, this is shit. I know how to make it not be shit."And the boss will be aghast as the rest of the employees stand up and applaud, and then "God Bless America" will play and a little old lady will appear out of nowhere and give everyone a hug.

I don't need to have connections to the studio (and I don't have connections to the studio) to know that at least one animator will have voiced concerned. And they will have been ignored at best.

Also, no, I don't buy into the "they designed a shitty one first so we'd take to the real one no matter what" theory, because that would involve keeping a lot of people quiet... and we've already had leaks at least twice on this bad boy. If there were covert ops going down, that would have been leaked faster than concept art of Sonic chilling on a car.

Both of these assumptions — that no one involved knew better, or that there was a secret "correct design" in the wings — pull a comfy duvet over a truth fans aiming for the industry don't really want to hear: being a hardcore fan in an industry job doesn't mean you're going to get listened to.

Any of us in this sort of situation has that aspiration to some degree: when we get in that studio, we will fix everything. If we're given a stupid job, we will push back and fix it. Sometimes? That might work for some. Hell, I'm sure mountains have been moved by a couple of people. But the fact of the matter is, a hot mess of an unfaithfully-produced adaptation is rarely a conspiracy or a matter of no one caring.

Think of actors you love turning in bad performances. At the end of the day, the director and editor pick the takes. The perfect take could still be lying on the cutting room floor. You've probably seen Blu-ray extras and wondered why a perfect, fully explanatory scene got snipped when it could have turned the whole picture around. It wasn't because no one involved thought fit to. It's because the person in charge didn't.

Believing no one cared or that this was a plan all along glosses over the fear that our knowledge and love of something won't matter when we get to where we want to go. And to be clear, I'm not saying it doesn't matter. If you are ever in a position to bring art and inspiration to something, shoot your shot. Attempting it takes your chances up from zero, and you can at least say you tried.

I have written articles about shows and stories I love with all my heart... but I was not allowed to write them the way I wanted to. (For what it's worth, it was a one-off gig, so you don't need to worry that I might be talking about a current employer.) I watched a concept I was proud of, that I thought would bring understanding of my favorite things on earth to a wider audience, get picked clean of all by the most marketable and plasticine of adjectives. I received a list of adjectives I was permitted to use, none of which benefited me in any way.

I wrote the damn articles. I wrote within the ridiculous confines I'd been given. Because unfortunately, the people I was answering to were the license holders for the very thing I was so excited to write about. I did what I could, but I could have done more. The articles I ended up with were serviceable. I got paid for them, and I hated them. My knowledge and fandom had not benefited me in any way; I was still beholden to someone above me.

So, no. It wasn't a conspiracy. And it wasn't a room full of fools with no one speaking up. Neither is logical. It was a thing that happens. And this just happened to be that once in a blue moon when it was corrected.

Does that mean your love and fandom will never serve you in a professional career? That you will always get steamrolled even when interfacing with what you love? Doubtful. As I said, there will be times when you can do good. But only if you're prepared for the times when it's not up to you.

Like what I do? Drop me a tip on Ko-fi! As I hit certain goals, I'll start making more content throughout the week. There's already a goal on the way to completion!

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Why Are Americans So Obsessed with Halloween?

Tomorrow is, of course, Halloween — a day that a lot of people (including myself) have been looking forward to for at least a month, potentially since August, and highly likely since Halloween 2018. I don't have any plans in place just yet, but I know I'll likely gravitate somewhere where there's scary movies and candy.

Most people who live near me would be of a similar mindset, if not more so. But friends overseas... not so much. Friends of mine have questioned the American obsession with Halloween, and I know there's a pretty strong distaste abroad for just how hard we go on it. Or in fact going with it at all.

In a way, I guess I get it. It's relatively recently in the grand scheme of things that rolling out the month-long red carpet for the holiday has been a thing... or, more accurately, that the people who've been doing so have had a chance to meet each other online and spread their spooky vibe. But even without that, we've had a bit of an October-is-for-Halloween leaning for a bit now. Scary movies, the Great Pumpkin, Rocky Horror, haunted houses, and yard decorations aren't limited to one night.

So. Why?

I can't speak for everyone, but from where I'm standing, it's because of what we here in the U.S. don't have.

Something that really hit me hard about England when I first visited more than a decade ago was how much old stuff there was... or rather, how casually "old" things were treated. Cities, streets, and even individual buildings can be a casual mix of things built last year and things built in 1200 AD. For someone living in a colonial/immigrant-based American society, that's wild. That alone isn't it, though: it's the jumping-off point.

There are a lot of ways I could lay this out long-form, but the short version is this — unless we're talking about one of the 5 million or so Native Americans whose ancestors crossed the Bering Strait literally 15,000 years ago, we have little to no history here. 400 years isn't much at all; and for many families we're looking at 100-200 years max.

The concept of "American folklore" is young and still evolving. We have Sleepy Hollow and then stories farmers told to explain missing cows. No millennia-old demons living in underground rooms, no kings buried under car parks. The darker, weirder parts of history are less accessible to us because we don't live among those sorts of things here.

Autumn is a very liminal time. The days are getting shorter, the air is getting cooler; and even if you don't buy into anything spiritual or arcane, there is a feeling to it that gets you in a weird way. It's no wonder old stories talk about the "veil between worlds" being thinnest right now; that's a great way to describe the vibe.

This is the closest we're ever going to get to walking the halls of a castle built 1000 years ago without traveling. This time of year is all we've got when it comes to reproducing that vibe we don't have yet because we are an upstart kid in the grand scheme of things. Naturally we are going to roll around in it like a great big pile of leaves.

And if there's an excuse to thread it out through the month, as soon as the leaves start turning and the sun sets sooner, then why not?

Every human, I believe, craves an opportunity deep down to interface with that nightmarish darkness. It's why fairy tales and folktales are the way they are. It's why we listen to that ghost story even if we don't believe in ghosts. The human condition is weird and wonderful and creepy and mysterious around the edges, and it's appealing to dive into these moments that let us explore those edges safely. That's true across the board, no matter where you're from, no matter who your parents were.

The short answer, then? Americans are obsessed with Halloween because we don't have a welcoming, appealing darkness etched into our DNA the way the British Isles do. We only have a little time each year, when the veil is thinnest, to play there. So we're going to go nuts.

That's my answer, anyway.

Happy Halloween.

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NOW AVAILABLE: Feel the Universal Love in "A Pile of Good Things"

It's about that time again — time for me to be in a Doctor Who charity anthology and yell at you all to buy it. (Seriously, though. You should and stuff.)

This time around, it's A Pile of Good Things, an Eleventh Doctor-centric zine from Ginger Hoesly (regular collaborator and maker of two previous zines I've been in). Her last two self-run zines, The Hybrid and Moon Man, have raised more than $4k combined for charity. And hopes are we can make that magic happen again.

I've never actually written the Eleventh Doctor for more than two sentences, so this was a challenge from the outset. I was excited about it, though, because I loved Matt Smith's run on Doctor Who. Plus, Ginger's zines have turned out amazing so far, and there's always so much talent in them from both an art and a writing standpoint.

They (whoever "they" are) say "Write what you know," and on more than one occasion I've based a Doctor Who story on something that's happened either to myself or a family member. "Doctor Who and the Viking" in A Target for Tommy was based on my grandfather's work on NASA's Viking project, and upcoming stories elsewhere are inspired by my uncle's sailing trip across the Atlantic and some experiences I had in school. My latest zine contribution, titled "Universal Love," comes from the time I met cultists at a wellness fair.

Yeah. True story.

Short version that doesn't cut too far into the fictionalized version: I was helping my friends with their tea shop's booth (as I do sometimes), and one of said friends came back from a walkabout of the event while on break. The takeaway? There was a cult taking up the back wall.

(My friend did not use the C-word. I took their name down and looked them up later. Also, when a bunch of middle-aged Americans are heavily engaged in something spiritual with a long Japanese name, it's either food or a cult.)

There was also an entertainingly-named, unclaimed booth to our left. The name on said booth is copyrighted... but if you read the story, you'll get at least a variant of it and see why we couldn't get over it for the entirety of the event.

So, what do you get in this latest offering? In terms of my story "Universal Love": the Eleventh Doctor and Clara Oswald, some terrible relationship advice, creepy smiling people, psychic walkie-talkies, an alien invasion, and chicken yoga.

In terms of A Pile of Good Things: more than 100 pages of new Doctor Who goodness, including nine short stories and 24 full color illustrations featuring the Eleventh Doctor and his companions. An optional merch bundle with a lanyard, prints, an adorable pin, and lots more. And the knowledge that the price of your purchase will go toward The Cancer Research Institute.

If you've read any of my other work, you'll see a few more familiar names throughout. My Altrix Books partner in crime Paul Driscoll has a story in it, along with Managlitch City Underground creator Michael O'Brien. There's also a fab story by my friend Will, all about eyebrows.

The zines are only available until November 25. So be sure to get yours, tell your friends and make sure they have time to get theirs. Orders are being taken at rathzem.com for physical zines, digital zines, and goods designed by the project's artists.

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Love Comes Second

 

I like to think my LinkedIn (if I maintained it better — that's on my to-do list) is a way to connect with like-minded people in my industries, learn about my friends' work accomplishments that they might not talk about on other social media, and explore ways to improve what I do in my own work life.

In reality, LinkedIn is where I answer inboxes about how to get into the anime industry.

This almost certainly looks like some sort of long-form subtweet spurred on by one message... and I assure you it isn't. I've gotten this question in varying forms (everything from a genuine curiousness about how I ended up here to "how do I do what you're doing, like, now"). I've gotten it from a variety of people, some of whom (including the most recent) I could tell right off the bat could probably make it happen.

There is one thing that is consistent across every single message I receive, though. It's obvious, but it's not so much what it is as what it says: "I'm a big anime fan."

And, if you are one of the people wanting to know how to get a job in this industry, I'm here to tell you that's not what should be spearheading your goals. In fact, if you're not careful, your love of something can be your worst enemy when it comes to pursuing it as a career.

That sounds ridiculously counterintuitive, but it's true. And here's why:

"Anime Fan" Isn't a Skill Set

(And anyone who says it is is probably a gatekeeper.)

Okay, I'm a massive anime fan. If you looked around the figures and posters in my office, it would not take you long to realize this. I saw Castle of Cagliostro and never looked back. But of all the things that landed me at Crunchyroll, being an anime fan is one of the lowest-ranking.

I started there as an editor for simulcast subtitles. I ended up doing that because I'd worked in fansubbing for several years, knew the software, and was willing to learn new things. It's down in the trenches, but it was something I could do.

As a writer? Well, I've talked about it before. I have a lot of experience, including an English degree (which actually is good for something if you play your cards right) and ten years at a news desk. Being an anime fan was a bonus. Would they have been likely to hire a good writer who's lukewarm about anime? No, of course not. But they're also not likely to hire a hardcore fan without a marketable skill set.

That's not to say the people who approach me don't have skills. Many do; in fact, most do. But they always put those in the back seat compared to their love of anime, their knowledge of it, and their years watching it. That's a mistake if you're going into an industry job. "Anime fan" is a larger demographic than "competent writer" or "amazing artist." Your rarest gem should shine brightest. Besides, if you're applying to an anime company, it's good odds you're a fan; just showing up to the party kind of covers that.

If you happen to have industry insight or know enough titles that you can write off the cuff without having to Google every title you see, even better. Some of Crunchyroll's best writers are people who have spent years not just watching shows that come out, but following the evolution of sub-genres, getting to know the works of various creators, and really digging into the inner workings of the medium. Ideally, these companies want employees who are knowledgeable about both the topic and the job... but it's a lot easier to show someone more anime than it is to teach them to write or design or edit.

Loving Something Creates a Nonexistent Mystique

Some things aren't as difficult as we assume they must be.

The most recent time I was asked how to get a job in the industry, my answer was so basic even I felt kind of embarrassed: "Look for jobs related to your skill set, but only search at anime or anime-adjacent companies." Sound reductive or "too easy"? It's... really all there is to it.

When we love something — a medium, a show, a discipline, whatever — we subconsciously put it up on a pedestal. It's so good, and it makes us so happy, that we would be lucky to ever be able to approach it. And, yeah, there are some jobs in the world where getting there requires more than just "Find the thing and go for it." Connections, patience, extra training, and sometimes just good old-fashioned luck play into higher profile things. If you're looking to be an astronaut or a fashion model or a bestselling writer, then yeah, you've got a road ahead of you.

But when it comes to getting into something we love, that wall is often lower than it looks, on an entirely different side of the building, or even completely nonexistent. The real "walls" tend to be fairly surmountable. Sometimes you need to study a new skill to gain relevance in your desired field, or polish an existing one. Sometimes it's just a matter of trying over and over again at different places until you find a venue that fits for you. And sometimes, all you have to do is make a move.

This is a mentality I encounter in more than one field I work in: this thought process of "If I'm not there under my own steam yet, then there must be some specific thing I haven't done to open the way for me." And sure, sometimes that's the case. But if there's a specific thing, it's not going to be some sort of magical cantrip that you do and then suddenly the way opens. More often than not, the Specific Thing is just sending out more applications, or honing your skills, or listening to people in your desired field talk about their experiences.

Trust me, there are plenty of things in this world that require connections and handshakes and secret methods to get to. There's no need to create more.

You Need Something More Personal Within That

Not that my anime boy crushes aren't eminently personal.

There are some franchises that I would give my right arm to write in. I'm working my way up to those, slowly but surely. Doors open and close here and there; sometimes something works and something else doesn't. But I have eyes on a couple of prizes.

So what happens if I don't achieve those? What happens if I discover that, no, the franchise I want to write for doesn't actually believe my style is a good fit for them? What if the publisher I want to collaborate with goes out of business? Is my dream over? No; I still love to write. I'd go on to the next thing.

No matter how bad anime gets in any given season, it's unlikely to straight-up die. Companies may come and go because of acquisitions and the economy, but 50 years from now we'll still be getting new Lupin III movies and more remakes of Fullmetal Alchemist. Even so — pursuing a dream job thrives the most if there's something uniquely yours at the core of it.

You want a job in the anime industry... doing what? Do you love to write? Do you love to draw or design graphics? Are you most at home helping others or managing projects? If the dream stops at the industry and has no seed of yourself or your personal aspirations in it, that's where you're going to get stuck. That's your wall. There needs to be something of you in that aspiration.

So if you come to me saying "How do I get a job in the anime industry," my first question will be: Doing what? If you don't know... then you need to know. And once you know, your road will be a lot clearer than it was at the outset.

I'm under no misapprehension that I won't be answering this same question for years, and that's fine. I've met new people this way, and many of them are genuinely talented and motivated. I foresee good things for them, and in a few years I'll probably be running into them here and there as peers.

What people seem to forget in the equation, though, is themselves. That's what all of this boils down to: what about you is different? What do you shine at? What do you bring the world that you can now bring to the specific part of the world you love best? And the harder questions: do you need to improve at something before you can do that? Will you still have something you love to do if this doesn't work out?

We're all anime fans. That's why we're here. Show them what makes you you, and that's the start of your road forward.

Want more content like this every week? I'm running a pledge drive on Ko-fi to unlock new regular articles! If you like what I do and would like to support more of it, drop a few bucks. Thank you!

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Kara's Frequently Asked Questions, September 2019

Every few months or so, I get an influx of new followers on one social media platform or another — generally either because I did something well-received or because I said something people want to fight about. Whatever works, I guess.

Long-time followers know the basics because they come up in posts, conversations, convention panels, random rants, etc. But I realize that, every few months or every year or so, there will be a lot of people who don't know the basics, and all the questions come around again.

So because of that, and because some things need updated answers... time for a basic FAQ. I will probably miss some. But I'll do my best.

Is ConScrew coming back?

Nope, it's done. It ran its course. It was fun. I'm glad you enjoyed it. I do another comic with my friend Rob Lantz, and you might enjoy it, too. Once that one's run its course, though, I will probably be out of webcomics. Unless I guest write for someone else.

I read an article you wrote on Crunchyroll. Will you cover my project for me?

So, up front, as a contracted news writer I can't write features/advertorials for people who come to me. That's just a thing it's overall not good to do, because it amounts to sliding you free advertising on the platform, and that's not really something I'm allowed to do in my day job.

If you are part of a project that has an imminent release that would be of genuine interest to an anime-viewing community, your best bet is to send it to the news tip line. That goes to our whole group, and we decide together that it's newsworthy it may get a standard short post as part of our daily news cycle. A good rule of thumb is: if we came across this casually as we're looking for content, would we be likely to cover it under our own steam? If yes, then sure, send away.

How did you get your job at Crunchyroll?

Majored in English. Spent ten years working at a mainstream news site. Spent about as much time working in fansubs and familiarizing myself with many different eras of anime. Went into pro-localization and familiarized myself with the industry. One day they asked if I wanted to do news and I said yes.

How can I get a job writing for Crunchyroll?

Write a lot. Study good journalistic form. Cultivate a good sense of humor about anime. Watch things outside your wheelhouse and learn to write about them. Get used to writing mainstream news. Be willing to accept gigs that aren't anime-related so you can get experience writing. Make sure your grammar and punctuation are solid. Then keep an eye on the jobs board.

How did you get into writing Doctor Who spinoffs?

I pitched an Iris Wildthyme story during an open call. They haven't sent me away yet.

How can I get started writing Doctor Who spinoffs?

Write a lot. Study good literary form. Read. A lot. Get used to writing non-Whoniverse stories. Be able to tell a solid story without using licensed characters. Pitch to non-Whoniverse publications (Submittable always has a few dozen open for submissions). Get used to being rejected. Get used to being accepted. Get used to being edited. Learn to work with editors on refining your stories and pitches. Take part in Doctor Who charity anthologies: license holders buy these to scan for new talent. Continue to write. Be patient. It took me 'til I was nearly 40 to crack this; you don't have to hit all your bucket list points at 22.

How can I get started writing actual Doctor Who?

Shit, I don't know. Tell me when you find out.

Are you ever going to do conventions again?

Probably. In fact, highly likely. I will not be staffing again, but I may guest/panel them. Watch this space.

Have you seen those guinea pig Halloween costumes from PetSmart?

I own two of them already. I promise I'll get some good photos made; just expect the pigs to be glaring angrily in all of them.

Can you explain to me why [company you work with] does/doesn't do [thing]?

No. Whatever it is, I can't. These are actually super awkward questions, because they amount to asking me to speak on behalf of the company. And unless you're talking, like, Altrix (which I co-run with Paul Driscoll) or Owl's Flower (which I co-create with Ginger), that's something I neither want nor am in a position to do.

Do you have any super secret work you can't talk about coming up?

Yes, and I can't talk about it.

I've also rather foolishly opened up a CuriousCat account, which you're welcome to hit up with questions at any time. I won't be answering any questions that would obligate revealing confidential information or speaking on behalf of an employer, but other than that, ask away. Doesn't even have to be serious.

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